The Big Book of Words That Sell: 1200 Words and Phrases That Every Salesperson and Marketer Should Know and Use Paperback – Import, 10 September 2019

Robert Bly did a great job of supplying, just like the title suggests, thought provoking words. Too, the section title are thought provoking as well - caused me to think of phrases specific to my own situation. I did not waste money purchasing this book.

Highlighting the importance of selling online as it is a trillion dollar industry, this book entices the reader to focus hard on what they are reading if they are to gain an income in a similar way that the successful author has.Why are the words in this book so important?The author outline that they not only sell but they save you money on your way to doing so which is so helpful for the newbie trying to cash in online.Rather than flicking through a dictionary and seeking out complex words that no one understands or uses in everyday language this book segments the everyday words that change ordinary conversations into advantageous deals.This book shows you how to quickly grab the reader’s attention by also massaging their ego so that they will read on further and buy into your words. In turn, this opens the door for you to tell them about your product or service and this leads to sales and firm relationships for repeat sales once you open the door in the right way.Overall, a must read in this changing world of ours online!.

Great beginning for conversations and standing out in a group.

I read maybe 20 or more books on the subject, and I'm sorry to say this one didn't add anything new to my knowledge. The "words" and sales slogans in this book feel outdated and way too basic. "Buy or Die" kind of marketing. I would never buy anything if I read any of these slogans. 2 stars for effort though.

I'm a big fan of business books that are jam packed with dozens and dozens of practical ideas that I can use to quickly improve my business results. And that's why I always enjoy reading anything that Bob Bly has written.In his Big Book of Words that Sell Bob gives me several hundred great words and phrases that I can use to create more effective marketing messages.Best of all, Bob breaks down great marketing into simple steps and then shows how to pick great words for that step.For example : One of the goals in marketing is to reduce the customers risk when they buy any product or service. The lower the perceived risk the more likely a customer is to purchase.On pages 110 and 111 of The Big Book of Words that sell Bob gives seven specific example of how to use great words to reduce the risk a customer might have in purchasing something.If you create any sort of marketing messages than this book is a gold mine of useful words and phrases.It has step by step instructions on how to make any marketing messages more effective.And it's also a great example of my ten X value rule when buying any business book.If its a good book I'll get a minimum of 10 times the price I paid for the book back in value within the first month. And with Bob's book I've got a lot more than ten times value back from my purchase.Graham McGregor